Cosmetic titan; an immigrant who made the beauty industry accessible to women across the globe
“Chaja Rubinstein” is born in Krakow, Poland.
Opens First Beauty Salon in Melbourne, Australia.
Opens store in Sydney and Travels to Europe to study innovative beauty products and therapies.
Establishes salon in London; this expansion positioned Helena Rubinstein Inc. as one of the first global cosmetic companies.
Opens first American store in New York.
Sells her American business to Lehman Brothers, making her one of the richest women in America.
Rubinstein buys back her American business, earning a remarkable profit.
Launches world’s first water-proof mascara at the New York World’s Fair.
Having been forced to close several of her European stores during WWII, Helena expands her business to South America and Asia.
Establishes the Helena Rubinstein Foundation to improve the lives of women and their families through education, arts, community service, and health.
Helena Rubinstein dies.
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